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How
it all began
The
history began as a dream of Ferdinand Porsche. He had a vision about
building a car that everybody could afford.
Porsche
was a technical genius who already in his younger years worked with
all sorts of technical problems and their solutions. He was later
employed by a large number of car companies like Lohner, Austro-Daimler,
Mercedes, Daimler-Benz and Steyr before he opened up his own design
bureau in 1930. At least 10 years earlier he had been designing
a small, affordable car for Daimler, but the project got canceled
on a prototype level as Daimler thought it was to risky.
In
1931 he ordered his staff of engineers to start designing a car
with a water cooled three cylinder engine, independent suspension
and the capacity to carry four adult at good comfort in 100 kph.
The price was to be kept as low as possibly, in order to make the
car affordable to the masses.
Porsche
tried to sell his idea to the german auto industry, and in 1932
he found a partner in Zündapp. Three prototypes were built
using Porsche's original design equipped with a new engine. That
engine however turned out to have a sever cooling problem and melted
after only ten minutes of running. Zündapp withdrew from the
project and left Porsche to find a new partner.
The
project was picked up by NSU, a motor cycle manufacturer wanting
to expand into cars. The problematic engine was scrapped and a completely
new air cooled four cylinder engine was built. That engine was to
be the predecessor of the flat four engine we know today. The design
of the NSU bared many similarities to the beetle and was equipped
with the revolutionary torsion bar suspension. The engine was placed
in the rear in order to avoid the traditional and complicated transmission
with a separate gear box, drive shaft and rear axle. Three prototypes
called "type 32" were built and tested, but due to the economical
climate in Germany at the time NSU withdrew from the project and
Porsche was alone once again.
At that
time, in 1933, on the Berlin Motor show the newly selected chancellor
Adolf Hitler announced his plans to produce a small car for the
German people. When Porsche heard that Hitler shared his dream he
quickly arranged a meeting with him to find a business partner.
At the meeting Hitler was very optimistic but had a few demands
before being willing to sign a contract. These were:
The
car should be able to carry two adults and three children.
It
should have a cruising speed of 100 kmp.
The
fuel consumption should not exceed 0,8 liter per 10 km.
The
engine had to be air cooled.
The
car should also be able to carry three soldiers and a machine
gun!!
The
price should be less than 1.000 RM.
The last demand
was going to be especially hard to achieve since the cheapest car
on the market at the time was the Opel P4 with a price tag of 1.500
RM.
Despite
these somewhat unrealistic demands Porsche accepted and a contract
was signed in 1934 stating the delivery of three prototypes within
ten month. The prototypes were to be built by RDA (the German Auto
Manufacturers Association). Even though Porsche had a great experience
of building small cars a number of modifications were necessary
mainly in order to meet the target price of 990 RM.
As RDA realized
that the project had a chance to succeed (and didn't want to see
that happen) they deliberately delayed the project in order to make
Porsche miss his deadline and thereby lose the contract.
Porsche
missed his deadline, but Hitler realized what had happened and placed
the whole project under government supervision. The three prototypes
were eventually delivered in October 1936 and was called "W1".
The next series of 30 cars built during 1937 was called VW 30.
That
same year GeZuVor (Gesellschaft Zur Vorbereitung des Deutschen Volkswagen,
GmbH, The Group Planning The German Peoples Car, Inc.) was founded
and became responsible for the production of the car. The GeZuVor
was a part of DAF (Deutsches Arbeiter Front, The German Workers
Front) which was an organization receiving contributions from all
workers and organized all kinds of family activities. A section
called KDF (Kraft Durch Freude, Strength Through Joy) got the task
of selling the car now referred to as "KDF wagens".
Between
1935 and 1937 a total of 50 prototypes were built. A number of engines
were also tested before the decision was taken to go ahead with
the flat four air cooled engine designed by Franz Reimspeiss. That
engine was more or less to be unchanged until this day.
The prototypes
were submitted to a rough test program in order to expose weaknesses.
For example they had to withstand days of full throttle runs on
the newly built German autobahns. Due to the extensive tests SS
soldiers had to be recruited as test drivers since the test program
lasted for about 1600 million km.
The
final design was decided and updates were made (Hitler himself is
supposed to have been involved during this process). The final 44
prototypes were built in 1938 and another 50 in 1939 for demonstration
and advertising purposes. The beetle now looked like we know it.
Since the
facilities to produce the car didn't exist, Hitler decided to build
a whole new town called KDF stadt just for this purpose. It was
founded in May 26 1938 and the production was supposed to start
in September 1939, but in Marsh 1939 World War II broke out.
After the war the town was renamed Wolfsburg from Werner von Schulenberg
of Wolfsburg who was forced to give up his land for this project.
The way
you were supposed to become an owner of a KDF wagen was unique.
The idea was to save for it by buying a 5 RM stamp each month and
when you had enough of stamps (200) the car would be delivered.
But when
the war broke out all plans of production were halted and a total
of 337.000 people who had been saving for a car got cheated. They
wasn't compensated until 1961 after a lawsuit in a German court.
A settlement was reach where they either got a check of 100 DM or
a 600 DM discount when buying a new bug.
The bug
goes to war
The war created
an enormous demand for munition. The factory was therefore taken
over by the German air traffic ministry and the production converted
to meet the demand. The factory produced stoves, V1 bombs, repaired
aircraft's etc.
In
an attempt to keep the car alive Porsche designed a cheap and practical
military vehicle based on the beetle pan. It had a slightly raised
suspension and was equipped with a limited slip differential for
better traction. The result was the type 82 or Kübelwagen (bucket
car), and became so popular that captured ones often were used by
the allied troops. A total of 50.000 were made.
An
amphibious version of the type 82 called at first type 128 and later
type 166 was also made. It was quickly nick named Schwimmwagen (swimming
car) and there were about 15.000 made. For propulsion in the water
the car was equipped with a retractable propeller connected to the
crank shaft of the engine. Top speed in the water was about 5 mph
and the front wheels acted as a rudder.
For
the officers and other higher ranking militaries the factory also
produced military versions of the beetle and a prototype called
type 87 or kommendeurwagen (commander car). It was basically a beetle
body on a four wheel drive Schwimmwagen chassis. Note that both
cars in the picture are equipped with producer-gas units since there
was a shortage of petrol towards the end of the war.
After
the war
After
the war the factory ended up in the british zone, which perhaps
was lucky since neither the russians, americans nor the french wanted
to start the production of the little car that already then was
considered to be outdated.
The
british selected major Ivan Hirst as responsible for the factory.
He wanted to start the production of cars again since the war had
created a huge demand for a small cheap car.
Despite
the fact that 2/3 of the factory was destroyed by the allied bombing
the workers under Hirst´s leadership managed to assemble 58
cars during the remaining of 1945, mainly from spare parts found
in the remains. That impressed the british officers who quickly
ordered 5.000 cars. The factory was saved!
In
1946 the factory was ordered to produce 1.000 cars a month and in
that year the total number of cars produced was 10.020. By now the
company was officially named "Volkswagen" and the town it was produced
in "Wolfsburg". The first export took place in 1947 when a dutch
car dealer named Ben Pon bought five cars. (It was by the way Ben
Pon who more or less was the driving force behind the development
and introduction of the type 2 transporter that was introduced in
1949).
Dispite
a steady increase in the production it was soon realized that it
had to be increased even more to make the company profitable. The
export was minimal and limited to only to a small number of neighboring
countries. But once Germany on June 20 1948 changed its currency
from RM (reich marks) to DM (deutsch mark) the business boomed.
That
same year the company was handed over to the German government who
appointed Heinrich Nordhoff as the senior executive. He had prior
to the war been in charge of Opel and his biggest contribution that
also turned out to be crucial was the vision and realization of
a network of dealers and service spots.
In
1950 they started an assembly plant in Ireland in order to get around
the import ban of German products. This proved to be a success and
expanded to South Africa (1951), Brazil (1953) and Australia (1955).
As the factories back in germany couldn't keep up with the demand
the foreign production increased to include manufacturing of parts.
Soon these "foreign" bugs were 100% built in their respective countries.
The number of plants grew and soon included Mexico and new ones
back in Germany.
The production
kept growing and in 1955 Volkswagen were producing 1.000 cars a
day.
A few
mile stones in Volkswagens history:
1955,
August 20. 1 million cars produced.
1972,
February 17. The bug overtakes Fords model T as the most produced
single model car with over 15 million made.
1981,
May 15. The 20 millionth bug rolls off the assembly line in
south america.
To this day
over 22 million bugs have been produced with production still going
strong in Mexico. (Production scheduled to end in 2002)
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